Whether it's a blog, website or Twitter account if people aren't aware of and able to find your masterpieces, they may not be worth the time you invest in producing them.
Search Engine Optimization or SEO has been the most cost-effective way to let people find you in Google, Bing, Yahoo and other search engines.
But Google and other top search engines are constantly changing their search ranking formula so what worked last year may not be as effective now. Plus there are always new tools and techniques to manage your SEO and SEM Search Engine Marketing) efforts.
The Web Association and DMA Cleveland combined to present Search Engine Strategies: Techniques and Tools. Over 100 professionals attended the meeting and heard from moderator Ryan Morgan, Online Marketing Coordinator at ERC, and panelists Dave Skorepa, Chief Creative Officer at Aztek, and Eric Pryor, SEO Strategist at Rosetta.
View some of the SEO techniques and tools
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