Are Facebook (or Instagram or …) ads cost effective?

So where does a company put its limited advertising resources? Facebook? Pinterest? Other Social Media?

The Great Lakes Geek asked Dave Skorepa, Chief Creative Officer, and Matt Messenger, Director of Web Marketing, of Aztek, a Cleveland web design firm, specializing in custom responsive web design and web application development and web marketing.

Matt quotes a report that only 37% of Facebook advertisers were satisfied and Dave has some concerns about the ads being too targeted and displaying just how much information they have about him. Check it out.

Is Vine (or Instagram video) useful for business?

I have to admit that watching compilations of the best Vines (6 second videos) can be addictive. Some are really funny. Most are stupid. That's the web.

But is there a business case for Vine?

We use to wonder if messages of 140 characters or less could be productive and Twitter showed us that it could. But a 6 second video?

The Great Lakes Geek asked Dave Skorepa, Chief Creative Officer, and Matt Messenger, Director of Web Marketing, of Aztek, a Cleveland web design firm, specializing in custom responsive web design and web application development and web marketing.

Matt pointed out an effective business use and Dave told of the competition with Instagram.

What went wrong with Healthcare.Gov – web pro’s view

Leave the politics aside because both sides of the aisle admit that the launch of Healthcare.gov was not, let’s say, optimal. 

But whether you are a fan of the Affordable Care Act – Obamacare – or not, there are things we can learn from professional web developers about this botched launch.

 Dave Skorepa, Chief Creative Officer, and Matt Messenger, Director of Web Marketing, work for Aztek, a Cleveland web design firm, specializes in custom responsive web design and web application development and web marketing. In their 15+ years in business Aztek has completed thousands of projects with more than 600 different clients in nearly every industry imaginable.

Great Lakes Geek Dan Hanson asked them, from the point of view of web developers, what went wrong with the healthcare.gov launch.

They spoke about the user experience component as well as the back end issues but also pointed out a website that the government did right, data.gov.

Responsive Web Design

Responsive web design (RWD) is the latest approach to web design. It employs CSS3 media queries to provide an optimal viewing experience across the numerous different devices people view content on.

The Great Lakes Geek sat down with two of the pros from Aztek to get the latest on RWD. Dave Skorepa is Chief Creative Office and Matt Mesenger is Director of Web Marketing at Aztek Web Design in Cleveland and they live and breathe this stuff.

Besides the primer on Responsive Web Design, they answer the Geek's questions about scrolling, resizing, Pinterest, SEO and other related issues.

Look for more on Web Design, SEO, Social Media and more from the pros at Aztek coming soon at GreatLakesGeek.Com

Pinterest

Pinterest seems to be the hot social media property right now. So what do the experts say about it?

Check out the short video where Dave Skorepa, Chief Creative Officer at Aztek, and Eric Pryor, SEO Strategist at Rosetta, give their take on Pinterest at a meeting of the Web Association in Cleveland.

Skorepa says "don't abuse it" and Pryor reminds users to add value.