Wednesday, November 27, 2013

Are Facebook (or Instagram or …) ads cost effective?

So where does a company put its limited advertising resources? Facebook? Pinterest? Other Social Media?

The Great Lakes Geek asked Dave Skorepa, Chief Creative Officer, and Matt Messenger, Director of Web Marketing, of Aztek, a Cleveland web design firm, specializing in custom responsive web design and web application development and web marketing.

Matt quotes a report that only 37% of Facebook advertisers were satisfied and Dave has some concerns about the ads being too targeted and displaying just how much information they have about him. Check it out.

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