Is Vine (or Instagram video) useful for business?

I have to admit that watching compilations of the best Vines (6 second videos) can be addictive. Some are really funny. Most are stupid. That's the web.

But is there a business case for Vine?

We use to wonder if messages of 140 characters or less could be productive and Twitter showed us that it could. But a 6 second video?

The Great Lakes Geek asked Dave Skorepa, Chief Creative Officer, and Matt Messenger, Director of Web Marketing, of Aztek, a Cleveland web design firm, specializing in custom responsive web design and web application development and web marketing.

Matt pointed out an effective business use and Dave told of the competition with Instagram.

Coolest geekiest video in years

String theory, sock puppets, a Capella Bohemian Rhapsody - just amazing!  Watch this video!

3000 videos

I noticed that yesterday I posted my 3000^th video on YouTube (the dedication of the new Cultural Garden Kiosk). 

The funny thing is that of all the videos posted the one with the most views is a quickie I did with my black lab Hogan in his pool.  Over 155,000 views from all over the world.  He goes nuts in the pool about ½ way through so it is fun but there is a lesson somewhere here about content. 

Check out Hogan in his pool.