I saw a cool marketing device that gets the target to listen to your company message. A firm called Grey Vancouver devised a cardboard phonograph mailer.
The principle behind a phonograph is simple so they were able to duplicate it in and mail it out.
The cardboard folds into the proper shape and a needle is already attached. A 45 RPM record is included and it has a hole so you can put a pencil in the hole and turn the record.
Very cool. It cost them $5000 to design, produce and send the 100 mailers but they got an incredible 90% response rate.
And traffic to their website grew from 50 weekly visits to over 70,000. Wow!