Saturday, February 19, 2011

Record Player Marketing

I saw a cool marketing device that gets the target to listen to your company message. A firm called Grey Vancouver devised a cardboard phonograph mailer.

The principle behind a phonograph is simple so they were able to duplicate it in and mail it out.

The cardboard folds into the proper shape and a needle is already attached. A 45 RPM record is included and it has a hole so you can put a pencil in the hole and turn the record.

Very cool. It cost them $5000 to design, produce and send the 100 mailers but they got an incredible 90% response rate.

And traffic to their website grew from 50 weekly visits to over 70,000. Wow!

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