Saturday, August 11, 2007

Made To Stick

Made to Stick: Why Some Ideas Survive and Others Die is a marketing book for the Internet age.

The book itself is an onomatopoeic marketing test case with its Cleveland Browns-orange cover with a piece of duct tape seemingly stuck to it. The cover was meant to grab your eye and be remembered - made to stick.

The author brothers admit that they got the idea of stickiness from the 2000 Malcolm Gladwell book called The Tipping Point: How Little Things Can Make a Big Difference. The Tipping Point looked at what forces caused something to grow from small groups to huge populations. What we would now call, going viral.

Read my complete review.