A lot of us in the tech world complain about the commodization of our products and services. It’s hard to attract and retain customers when price is the only differentiator.
Imagine a service such as haircuts - there doesn’t seem to be a way to differentiate and attract loyal customers and make decent margins. After all, a haircut is a haircut. But John DiJulius, has managed to do just that.
John is the president of John Robert's Salon and Spa, which has been selected one of the top 20 salons in America. I saw him speak at the SBL Live luncheon at the Forum yesterday.
Check out the details.