Cleveland Asian Festival – Big Numbers, Big Success
For Immediate Release
June 16, 2016
Cleveland, OH – The record-breaking crowd of 48,800 at the 7th
annual Cleveland Asian Festival (CAF) broke another record: They spent over $3
million in Cleveland’s AsiaTown neighborhood that weekend.
Survey results from attendees of the popular Cleveland Asian Festival
indicate continued and growing satisfaction for the attendees and financial and
other benefits to the AsiaTown neighborhood and city of Cleveland.
31% of those who answered the surveys attended both days (Saturday and
Sunday) of the Festival. 32% spent over 3 hours at the Festival and 70%
attended with 2 or more people. 30% of
the attendees attended the Cleveland Asian Festival for the first time. Wayne Wong, who served as Master of
Ceremonies on the JACK Casino stage, asked the audience how many were making
their first trip to AsiaTown and about one third raised their hand.
The residual benefit to the AsiaTown neighborhood are dramatic as seen
by the responses indicating that 75% of those surveyed said they are very
likely to shop at an AsiaTown business in the next year. A whopping 96% plan on returning to AsiaTown
within the next year to at least visit.
The satisfaction of the record crowds can be related to the experience
(7 years!) and hard work of the all-volunteer board and staff. CAF co-founder Johnny Wu says “It is the
little improvements that can make a big difference to attendees. For example, we worked hard on parking and
the satisfaction level of those surveyed about parking rose to 82%.”
The K-Pop dance completion was a huge success and seating filled up
quickly with many hundreds standing outside the tent to watch. The other entertainment, varied food choices,
family activities, shopping area and health pavilion were also cited as
favorites.
Perhaps the most impressive survey result is that 97% believe that the Cleveland
Asian Festival benefits Greater Cleveland and 97% also plan on returning for
the 2017 Cleveland Asian Festival which will be held May 20 and 21, 2017.
About the Cleveland Asian Festival
The Cleveland Asian Festival is an annual celebration of Asian Pacific American
Heritage month in May in Cleveland’s Asiatown neighborhood. The Cleveland Asian
Festival is a landmark undertaking to unite the community through collaboration
and recognition of its culture, diversity, and people.
The 2017 Cleveland Asian festival will be held May 20 and 21, 2017 on
Payne Ave. between E. 30th St & E. 27th S.
http://clevelandasianfestival.org
The 2016 Cleveland Asian Festival was made possible from these major
supporting sponsors: JACK Cleveland Casino, Asia Plaza, Cuyahoga Arts &
Culture, Cleveland Public Power, ImageLab Media, Cuyahoga Community College,
InHealth Ohio Nonprofit Mutual Insurer, KeyBank, Nationwide HealthCare,
Northeast Ohio Regional Sewer District, Third Federal Bank, University
Hospitals and
many others.
Contact
Johnny Wu, johnny@mdifilm.com
1419 East 40th Street Cleveland, OH 44103
Office: 216.539.4634
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