Coke has owned the top spot in the annual Best Global Brands report since inception in 2000. But not anymore.
The new report says that Apple is now the most valuable brand in the world, followed closely by Google.
Coke is now 3rd followed by IBM, Microsoft, GE, McDonalds, Samsung, Intel and Toyota.
So tech companies claimed 6 of the top 10 spots. Not bad. And Cisco is 12, HP is 15, Oracle is 18, SAP is 25 and eBay is 28.
See the report