Is Vine (or Instagram video) useful for business?

I have to admit that watching compilations of the best Vines (6 second videos) can be addictive. Some are really funny. Most are stupid. That's the web.

But is there a business case for Vine?

We use to wonder if messages of 140 characters or less could be productive and Twitter showed us that it could. But a 6 second video?

The Great Lakes Geek asked Dave Skorepa, Chief Creative Officer, and Matt Messenger, Director of Web Marketing, of Aztek, a Cleveland web design firm, specializing in custom responsive web design and web application development and web marketing.

Matt pointed out an effective business use and Dave told of the competition with Instagram.