Search Engine Strategies: Techniques and Tools

Whether it's a blog, website or Twitter account if people aren't aware of and able to find your masterpieces, they may not be worth the time you invest in producing them.

Search Engine Optimization or SEO has been the most cost-effective way to let people find you in Google, Bing, Yahoo and other search engines.

But Google and other top search engines are constantly changing their search ranking formula so what worked last year may not be as effective now. Plus there are always new tools and techniques to manage your SEO and SEM Search Engine Marketing) efforts.

The Web Association and DMA Cleveland combined to present Search Engine Strategies: Techniques and Tools. Over 100 professionals attended the meeting and heard from moderator Ryan Morgan, Online Marketing Coordinator at ERC, and panelists Dave Skorepa, Chief Creative Officer at Aztek, and Eric Pryor, SEO Strategist at Rosetta.

View some of the SEO techniques and tools

Google Tax in France

Andreas Pouros, COO of Greenlight wrote today that France’s “Google tax” – Sounds like protectionism - and I agree.

Porous says "A report has been made public proposing that France begins taxing the likes of Google to subsidise its own creative industry. The authors of the report suggest that this new taxation could raise up to the equivalent of $28 million, which in the grand scheme of things isn’t much money at all.

The suggestion that the tax will help France subsidize music artists and book publishers doesn’t therefore sound like the sole objective here, given that this amount of money won’t make much of a difference if it’s spread so thinly across France’s creative community.

On this basis it feels like protectionism of the worst sort – instead of collaborating with successful, innovative companies, or creating an environment that promotes innovation domestically, France appears to want to give its own industries an unfair commercial advantage by taking money from non-French firms.

More on France's Google Tax and Pouros' comments.