Some e-mails have been going around saying that now that Budweiser has been sold, the beloved Clydesdales will be phased out.
My friend (and horse lover/aficionado) Judy Lococo wrote to Budweiser and here's part of the reply.
Hello Judy,
Steve here with Budweiser. From one fan of the Budweiser Clydesdales to another, I am honored to hear that you rank the gentle giants up there with the symbol of our country.
I’m also glad that you wrote to us to get to the bottom of any rumors you may have heard. I can tell you first that in November we did merge with a global company. Here in the U.S. we’re still Anheuser-Busch, and the core elements of our business will remain the same. Some examples:
Anheuser-Busch beers will continue to be brewed by American workers at our 12 local breweries.
Budweiser will continue to be brewed according to the recipe laid down by our founder in 1876.
The World Famous Budweiser Clydesdales will continue to represent the Budweiser brand, and will be a key element in helping grow the Great American Lager in new markets all over the globe.
The ancestral home of our company’s founding Busch family, Grant’s Farm, will remain open, and continue to provide enjoyment for St. Louisans and visitors to our city as it has for the past 50 years.
Not only will we continue to support the Clydesdales, but we ran three new spots featuring the horses in the 2009 Super Bowl (you can see them on Budweiser.com), and we also just built them a new home and breeding facility.
Glad to hear it!
